![]() These people don’t limit themselves to the revenue generated by their videos, but they go beyond that. With all this being said we can conclude that the highest paid YouTubers are the ones who were able to turn their personal brands into million-dollar businesses. Additionally, live tours and TV appearances are also good revenue streams for these influencers. We can find a variety of products affiliated with social media celebrities such as toys, clothing lines, home products, makeup and much more. One of the most profitable strategies that is being widely used by most, if not by all highest earning YouTubers, is merchandise. Another way that is often used is link-affiliation – when a YouTuber recommends their favorite product and provides a link for its purchase in exchange, the brand pays them a percentage. Then there is brand advertising, in other words, the brand pays a vlogger for using their channel to make a video advertising its product. First, there is AdSense which allows the video creator to get revenue for every thousand ad impressions per video. ![]() Once a channel has a great number of subscribers and views per video some tools can help increase its revenue. That’s why brands needed another way to reach out to their potential clients, and this is when social media celebrities emerged as the answer to tackle this problem. It’s a fact that nowadays people don’t engage anymore with the traditional commercials. How do YouTubers make money? The answer is advertising. Achieving success on YouTube requires a great deal of commitment, hard work and the use of the right techniques. Keep in mind that the highest paid YouTubers didn’t become famous overnight. It’s a dream job for many people and for that reason was considered one of the 10 easiest ways to make money on the internet, but as simple as this sounds it requires organization and planning just like any business project. Being a YouTuber or vlogger (video blogger) allows you to be creative while working from home. More than 30 million daily users from all over the world access this platform in search of information, reviews, movie trailers, classes and anything else a person can imagine.īecoming a YouTuber is relatively easy, you need to create your channel, choose the genre and content of your videos and start uploading them. 1206 crores) fine after the FTC accused the internet giant of collecting personal data from child YouTube users without permission.Īccording to the FTC, the platform used the data to ensure that advertisers were able to target children.The influence of YouTube in today’s culture is undeniable – it is considered the second largest search engine after Google, which has become an essential tool for many cybernauts. Her channels "Like Nastya Vlog" and "Funny Stacy" boast nearly 70 million subscribers in total, with videos in Russian, English and Spanish.Īt the beginning of September, YouTube's parent company Google agreed to pay a $170 million (roughly Rs. At only five years old, she earned $18 million (roughly Rs. In third place was another child star's channel, that of Russia's Anastasia Radzinskaya. In Forbes's ranking, Ryan Kaji surpassed the channel "Dude Perfect," run by a group of friends from Texas who attempt seemingly impossible feats, such as launching basketballs into hoops from the tops of buildings or out of helicopters.ĭude Perfect came in second, up from third the year before, having earned $20 million (roughly Rs. The channel has also evolved as Ryan ages, now offering more educational videos in addition to the toys. Truth in Advertising accused the channel of not clearly denoting which videos had been sponsored, meaning brands paid for the video to feature their products. Recently, the channel was renamed after a consumer advocacy organization, Truth in Advertising, filed a complaint with the US Federal Trade Commission (FTC) about it. Several of the videos have racked up more than one billion views, and the channel has received almost 35 billion views since its creation, according to data from the analytics website Social Blade. Initially called "Ryan ToysReview," the channel mostly consisted of "unboxing" videos - videos of the young star opening boxes of toys and playing with them. His channel "Ryan's World," launched in 2015 by Ryan's parents, is only three years old but already has 22.9 million subscribers, making him a Forbes celebrity. 156 crores), according to Forbes, in its Forbes List 2019. Kaji, whose real name is Ryan Guan, was already the video platform's highest earner in 2018, with $22 million (roughly Rs. ![]() 184.4 crores) in 2019 on his YouTube channel, making him the highest-paid creator on the platform, according to a list published Wednesday by Forbes magazine. Eight-year-old Ryan Kaji earned $26 million (roughly Rs.
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